“Can you make it to the Last round photo contest”
Our friends over at Last Round recently partnered with box office record shattering The Hangover Part II, the highest grossing comedy after a Memorial Day weekend opening. Last Round has introduced movie-themed packaging that showcases The Hangover Part II logo and movie call out on bottles and display boxes. Last Round kicked off its co-branded campaign with national advertising efforts and social media activations, as well as a consumer promotion that sent two lucky winners to The Hangover Part II premiere at Grauman’s Chinese Theater in Los Angeles, CA.
Last Round will continue their social media efforts with a second consumer promotion “Can you make it to the Last Round photo contest” on Facebook that will give fans the opportunity to post photos with Last Round product placement showing their dedication to the brand. Last Round will use Facebook to gather videos from June 1-15th. One Grand Prizewinner will be selected based on the highest number of votes from Last Round Facebook fans and will be awarded the Ultimate Hangover Prize Pack and the chance for their photo to be used in holiday print advertising. One Last Round Hangover Mini prize-pack, with Last Round themed merchandise and the product will be awarded as a runner-up prize. You can find contest details on the company’s website (www.last-round.com) and the promotion will be run via their Facebook page (facebook.com/LRHangoverSupport). All fans over the age of 21 are encouraged to participate and spread the word! Will you make it to the Last Round?
